The Custom install AV industry has both hailed the influx of consumer out-of -the-box ecosystem solutions and afeared them as the a sign that the Myan doosmday is nigh. Driving all of this is the migration, especially of the mellenial set, to tablets, smart phones and laptops as not only an ancillary or second, screen but the primary. Recently Tech crunch explored this trend as one of the main motivators for Apple to produce the Mac mini. My response to them is below.
The ‘Second Screen’ is fast becoming the primary screen for viewing most content. If you are under 30 this is a an obvious fact. Even Phillip Swan of TVPredictions.com has started to, begrudingly started to come aournd on this. Swanni has for years decried the move from 60” 7.1 surround sound anchored plasma screens to 9.7 tablets, so much so that developed the Swanni inverse square law - namely, the more he states no one will watch the number of folks doing so doubles.
Further proof that the iPad is a machine for consumption not creation of content (regardless of what the cult of fruit apologist would have you think). I would love an iPad but i need machine that allows me to work not just play. Despite my own misgivings the Surface tablet with its breakaway keyboard may be just the answer.
Why such resistance to what is at minimum is going to take a large market share by installers and dealerships? Because a universal content viewer is also a universal replacement for the proprietary touchscreens and controllers. - Custom AV Industry is at once overjoyed and hide under the covers scared. Where once we designed systems and rooms for a shared experience from a central room the shift has been toward distribution of the same content over a network and to different rooms/ locations. This might seem like comparing grains of sand but the economy of scales is immense.